ITAD for Ad Tech Case Study

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Liquid Technology has worked with various organizations to help them with their ITAD challenges. When it comes to ITAD we know needs may vary from industry to industry, so we crafted case studies to illustrate some of the common issues different industries face. We’ve assisted organizations moving offices, migrating to the cloud, and upgrading technology. In each case study, we cover the pain points, unique challenges, our solution, and the client’s results. See below for a snapshot of our Ad Tech Case Study.

Pain Points

  • Cloud-based business acquiring companies with data center infrastructure

  • No experience handling data center assets because it had never owned any

  • Employees primarily use Apple hardware and software

Challenge

  • Securely and responsibly liquidate unwanted IT assets acquired during takeovers, despite having no experience with data center infrastructure

Solution

  • Liquid Technology established a program of data destruction and recycling

  • A revenue share model was created to split resale proceeds

Results

  • Unwanted data center infrastructure was liquidated quickly and securely

  • The client received a substantial payment under the revenue-sharing program

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